My Design Process
A look at the end-to-end design process behind every project, from discovery to launch.
My Design Process
A structured, repeatable approach to every project.
Discovery
Understanding the business goals, constraints, and what success actually looks like — before opening Figma.
Research
Gathering qualitative and quantitative insight through interviews, analytics, and competitive analysis.
UX Strategy
Translating research into a clear point of view on what the product should prioritize and why.
User Flow
Mapping how users move through the product end-to-end, including edge cases.
Wireframe
Structuring layouts and hierarchy in low fidelity to validate logic fast.
UI Design
Applying visual design — type, color, spacing, components — grounded in brand and usability.
Prototype
Building interactive prototypes to test flows before development.
Testing
Running usability tests with real users and iterating on findings.
Design System
Documenting reusable components, tokens, and patterns for scale.
Developer Handoff
Preparing specs, redlines, and assets developers can build from without guesswork.
Launch
Supporting QA and final design review through release.
Continuous Improvement
Tracking post-launch behavior and iterating based on real usage.
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Cultivating Connections: Reach Out And Connect With Me
Have a project in mind, or just want to talk it through? Tell me a bit about it and I'll get back to you within 1–2 business days.