Hi, I'm Jawad Khan

Product design that turns "it's complicated" into "it just works."

Senior UI/UX Designer helping startups and growing companies design SaaS platforms, dashboards, and digital products people actually enjoy using.

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Trusted by startups and teams across fashion, fintech, SaaS, and social impact.

4+Years Experience
30+Projects Delivered
98%Client Satisfaction
Jawad Khan portrait

Trusted by teams who ship.

From early-stage startups to established brands, I partner with teams that care about the details — because good design compounds.

Arbella Fashion 1971.co Design Craft Viveren Romiq Hirable NodeCero Save the Minority

Featured Projects

Selected case studies across SaaS, e-commerce, HR tech, and social impact.

Fashion & E-commerce

Arbella Fashion

A direct-to-consumer fashion brand needed an online store that matched the elevated feel of its in-store experience.

Challenge
The existing site felt generic and templated, which undercut the brand's premium positioning and led to a high cart-abandonment rate.
Solution
I designed a custom e-commerce experience with editorial-style product pages, a streamlined three-step checkout, and a visual language built around large imagery and restrained typography.
My Role
UX Research, UI Design, Design System, Shopify Handoff
Outcome
Cart abandonment dropped and average session duration increased, with the client reporting a noticeably stronger brand perception.
Technologies
Figma, Shopify, Webflow
View Full Case Study →
Corporate / Institutional

1971.co

A heritage organization needed a modern digital presence that respected its legacy while feeling current.

Challenge
Years of ad-hoc updates had left the site with inconsistent navigation and a visual identity that didn't reflect the organization's stature.
Solution
I rebuilt the information architecture around user intent, introduced a disciplined type and grid system, and designed a component library for long-term consistency.
My Role
UX Strategy, IA, UI Design, Design System
Outcome
Navigation-related support requests dropped, and internal teams could publish new pages without breaking the design.
Technologies
Figma, WordPress, FigJam
View Full Case Study →
Design Agency / Services

Design Craft

A boutique design studio needed a portfolio site that could win high-value clients on first impression.

Challenge
Their previous site buried strong work behind slow load times and unclear project storytelling.
Solution
I designed a case-study-first structure with a consistent narrative framework, backed by a lightweight, fast front end.
My Role
UI Design, Content Strategy, Prototyping
Outcome
The studio reported a measurable increase in qualified inbound inquiries within the first quarter post-launch.
Technologies
Figma, Webflow
View Full Case Study →
Health & Wellness SaaS

Viveren

A wellness-tech startup needed a product interface that felt calm and trustworthy, not clinical.

Challenge
Early prototypes tested as "cold" and "app-like" rather than supportive, hurting onboarding completion.
Solution
I redesigned the onboarding flow around progressive disclosure and softened the visual system with warmer neutrals.
My Role
UX Research, User Flows, UI Design, Usability Testing
Outcome
Onboarding completion rate improved significantly, and interviews showed a marked shift in perceived trust.
Technologies
Figma, FigJam, React (handoff)
View Full Case Study →
SaaS / Productivity

Romiq

A project-management SaaS needed a dashboard redesign to reduce cognitive load for daily users.

Challenge
Power users loved the feature set but new users churned during their first week, overwhelmed by density.
Solution
I introduced a role-based dashboard with progressive complexity and a redesigned information hierarchy.
My Role
Product Design, UX Strategy, Design System, Developer Handoff
Outcome
First-week churn decreased and the design system cut new-feature design time for the internal team.
Technologies
Figma, Next.js (handoff), Storybook
View Full Case Study →
HR Tech / Recruitment SaaS

Hirable

A recruitment platform needed an end-to-end redesign spanning employer and candidate experiences.

Challenge
Two very different user types were forced through nearly identical flows, confusing both.
Solution
I split the product into two tailored experiences with shared design foundations.
My Role
UX Strategy, User Flows, UI Design, Prototyping
Outcome
Job-posting completion time dropped and candidate application completion rate improved.
Technologies
Figma, FigJam, React (handoff)
View Full Case Study →
Developer Tools / Infrastructure SaaS

NodeCero

A technical SaaS product for developers needed an interface that respected users' expertise without sacrificing clarity.

Challenge
The existing UI mirrored raw system logs, making it hard for even experienced users to diagnose issues quickly.
Solution
I designed a structured dashboard with clear hierarchy for logs, alerts, and status, plus a dark-mode-first system.
My Role
UI Design, Dashboard Design, Design System
Outcome
Average time-to-diagnose an issue decreased, and the system became the foundation for future releases.
Technologies
Figma, React, Tailwind (handoff)
View Full Case Study →
Nonprofit / Social Impact

Save the Minority

A nonprofit needed a website that could build trust quickly and convert visitors into donors and volunteers.

Challenge
The previous site's mission was unclear within the first screen, and the donation flow had multiple drop-off points.
Solution
I restructured the homepage around a clear mission statement and simplified the donation flow to a single process.
My Role
UX Design, UI Design, Conversion Optimization
Outcome
Donation completion rate improved and average time-on-site increased.
Technologies
Figma, WordPress
View Full Case Study →
Lifestyle / E-commerce

Timeless

A lifestyle brand needed a flagship product site to launch a new collection.

Challenge
The brand had strong visual assets but no cohesive system to present them at the quality level the collection deserved.
Solution
I built an editorial, image-forward layout with a restrained typographic system.
My Role
UI Design, Visual Design, Prototyping
Outcome
The launch page outperformed the brand's previous best-performing landing page in both engagement and conversion.
Technologies
Figma, Webflow
View Full Case Study →
Jawad Khan

The designer behind the pixels

I'm Jawad Khan, a Senior UI/UX Designer with 4+ years of experience designing digital products for startups, SaaS companies, and enterprise teams.

My path into design started with a simple frustration: too many good ideas were being lost in confusing interfaces. That's still what drives me today — taking something complicated and making it feel obvious.

My design philosophy is simple: clarity before decoration. Every interface should earn its complexity.

I think in systems, not screens. That's why design systems, documentation, and developer handoff are as much a part of my process as the visual design itself.

Let's Talk
100%Figma
100%Adobe XD
85%Photoshop
60%Illustrator
70%Webflow

My Design Process

Twelve stages, one goal: a product people can actually use.

Discovery

Understanding business goals and constraints before opening Figma.

Research

Gathering qualitative and quantitative insight through interviews, analytics, and competitive analysis.

UX Strategy

Translating research into a clear point of view on what to prioritize.

User Flow

Mapping how users move through the product end-to-end.

Wireframe

Structuring layout and hierarchy in low fidelity to validate logic fast.

UI Design

Applying visual design — type, color, spacing, components.

Prototype

Building interactive prototypes to test flows before development.

Testing

Running usability tests and iterating on findings.

Design System

Documenting reusable components, tokens, and patterns.

Developer Handoff

Preparing specs and assets developers can build from without guesswork.

Launch

Supporting QA and final design review through release.

Continuous Improvement

Tracking post-launch behavior and iterating on real usage.

Services

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UI Design

Visual design of interfaces — layout, typography, color, and interaction states.

UX Design

End-to-end experience design from user research to flow architecture.

Product Design

Full-cycle design ownership from strategy through delivery.

SaaS Design

Design for complex, feature-rich software products.

Dashboard Design

Design for data-dense interfaces — analytics, admin panels, internal tools.

Website Design

Marketing and corporate website design.

Landing Pages

High-conversion single-purpose pages.

Mobile Apps

Native and cross-platform app design.

Design Systems

Scalable component libraries and design tokens.

UX Audit

Structured evaluation of an existing product's usability.

Branding

Foundational visual identity for digital products.

E-commerce Design

Design for online stores and product catalogs.

Skills

UX

User research, IA, user flows, journey mapping, usability testing, accessibility

UI

Visual design, typography, color systems, responsive design, micro-interactions

Product Design

Strategy, feature prioritization, MVP scoping, roadmap alignment

Research

Interviews, surveys, competitive analysis, analytics interpretation

Collaboration

Workshops, stakeholder presentations, design critiques

Development Knowledge

HTML/CSS, React component thinking, API-aware design, design tokens

Soft Skills

Communication, problem framing, client management, mentorship

Tools

Figma FigJam Photoshop Illustrator WordPress Shopify Webflow Framer React Next.js

Experience

Year 1–2

Junior UI/UX Designer

Started designing landing pages and marketing assets, quickly moving into full product flows.

Year 2–3

UI/UX Designer

Owned end-to-end projects across e-commerce and SaaS clients; began building reusable design systems.

Year 3–Present

Senior UI/UX Designer

Leading design across concurrent projects spanning fashion, SaaS, HR tech, and nonprofit sectors.

What it's like to work with me

A few words from the people I've worked with.

“Jawad didn't just deliver designs — he asked the right questions before we even knew we needed to answer them. Our onboarding flow finally makes sense.”

Sarah M.Founder, Health & Wellness SaaS

“We came in with a messy product and left with a design system our whole team still uses. That's the real value he brought.”

David R.Head of Product, Productivity SaaS

“Fast, thoughtful, and easy to work with. Jawad turned our brand's identity into a website that finally matches how good our product actually is.”

Amina K.Marketing Lead, E-commerce Brand

Frequently Asked Questions

UI, UX, product, SaaS, dashboard, website, landing page, mobile app, design system, UX audit, branding, and e-commerce design.

A landing page might take 1–2 weeks; a full SaaS redesign can take 6–12 weeks. I'll confirm a timeline after discovery.

Both — from first-time products to established platforms being redesigned.

Discovery, research, UX strategy, wireframing, UI design, prototyping, testing, and developer handoff.

I focus on design, but I provide detailed, developer-ready handoff for smooth implementation.

Yes — I can extend an existing system or build one from scratch.

Typically a fixed project fee based on scope; hourly or retainer options are available for ongoing work.

Yes — I review your product, identify usability issues, and provide prioritized recommendations.

Primarily Figma and FigJam, with Photoshop, Illustrator, Webflow, WordPress, or Shopify depending on the platform.

Yes, all client relationships are remote-first with regular calls and async updates.

Absolutely — I can join at any stage, from wireframing to final UI polish.

Yes, happy to sign one before discussing project details.

Reach out through the contact form with a short brief — I'll follow up within 1–2 business days.

Let's build something worth using.

Have a project in mind, or just want to talk it through? Tell me a bit about it and I'll get back to you within 1–2 business days.

Currently accepting new projects starting next month.