Arbella Fashion
A direct-to-consumer fashion brand needed an online store that matched the elevated feel of its in-store experience.
The Challenge
The existing site felt generic and templated, which undercut the brand's premium positioning and led to a high cart-abandonment rate.
The Solution
I designed a custom e-commerce experience with editorial-style product pages, a streamlined three-step checkout, and a visual language built around large imagery and restrained typography.
Results
Cart abandonment dropped and average session duration increased, with the client reporting a noticeably stronger brand perception from customers.
Let's build something worth using.
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